Many authors see marketing as a bind.
I can see how many authors could see
marketing as a bind because it does take time away from one’s writing. In the past, of course, it was much more
likely that, other than a few appearances and book signings, the author would
be left, undisturbed, to write his or her book(s) while the publisher did the
marketing. Today, however, unless you’re
someone like James Patterson, publishers aren’t willing to spend time and money
marketing your book(s). So, whether you’re
traditionally published or self published you need to develop an author
platform and participate.
Of course, some authors enjoy marketing and
the interaction that comes with it while others shrink at the prospect. Even so, it’s a time consuming activity whether
we’re talking social media, book signings or talks to organizations. Social media particularly can be a trap
unless you set yourself limits on time spent there.
But let’s look at the positives. When has an author ever had the opportunity
to advertise his or her book(s) as we are able to do today on all these
wonderful web sites, and at no cost?
Goodreads, Twitter, Facebook to name just a few. And then there is blogging. Not only is a blog free to set up, but even
the most computer illiterate of us can manage to create something unique. There again, it’s not for everyone but if you
do enjoy blogging it enables you to interact with your readers as well as other
writers. And while I don’t think a blog
necessarily sells book(s) it will enhance your image as a writer, and be a
place you can show your book(s). And
let’s not forget that you also have an opportunity to write articles you may
otherwise never have written.
So, my thoughts are that I’m more than happy
to do marketing because, though time consuming, there are many positives. One of these is the people you meet on the
way. And I wouldn’t miss that for the
world.
What are your thoughts?
What are your thoughts?