To create a Countdown Deal:-
- Go into Kindle Direct Publishing and click on Bookshelf.
- When you do so, you will see your published book listed.
- To the right, click on Manage Benefits.
- The following window will pop up and you will see the Countdown Deal circled in red below.
- Click on Create A New Countdown Deal For This Book
A drop down menu will appear. One for Amazon.com and the other for Amazon.UK. This means, of course, that you can do your Deal on both the US and UK Amazon sites. However, you organise these Deals one at a time.
- First, click on Amazon.com
Below is the next window you will see. Here you will choose what dates you wish to have your Countdown Deal on Amazon.com, and how many increments you wish. For example, if you choose to have 3 increments, your Deal will start off at 99cents and over the period of days you have chosen, it will go to $1.99, $2.99 and finally back to your full price of $3.99.
Below you can see that the increments has a drop down mention for your choice. Please note, however, that when you come to do your Amazon.UK Deal, there is only 1 increment.
When you have made your increment choice, the following window will appear which gives you a list of the dates of your increments and how many hours each one will be. If you're happy with your choices, you then press Add Promotion.
From here, you can go back and choose Amazon.UK from the drop down menu in Fig 3. and repeat the above process.
Once you Countdown Deal is running, you can track sales by going into Promotions as shown below in Fig 7.
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It's also important to note that the calendar on these sites fills up fast so make sure you give yourself a bit of lead time so that you can choose the dates that suit you best.