20 October 2014

How To Do A Countdown Deal on KDP Select

If you've published your eBook through Kindle Direct Publishing, you have the option to enroll in KDP Select and take advantage of their Countdown Deals.

To create a Countdown Deal:-

  • Go into Kindle Direct Publishing and click on Bookshelf.

FIG 1.

  • When you do so, you will see your published book listed.
  • To the right, click on Manage Benefits.
  • The following window will pop up and you will see the Countdown Deal circled in red below.

  • Click on Create A New Countdown Deal For This Book

FIG 2.

A drop down menu will appear.  One for Amazon.com and the other for Amazon.UK.  This means, of course, that you can do your Deal on both the US and UK Amazon sites.  However, you organise these Deals one at a time.
  • First, click on Amazon.com
FIG 3.

Below is the next window you will see.  Here you will choose what dates you wish to have your Countdown Deal on Amazon.com, and how many increments you wish.  For example, if you choose to have 3 increments, your Deal will start off at 99cents and over the period of days you have chosen, it will go to $1.99, $2.99 and finally back to your full price of $3.99.

FIG 4.

Below you can see that the increments has a drop down mention for your choice.  Please note, however, that when you come to do your Amazon.UK Deal, there is only 1 increment.

FIG 5.

When you have made your increment choice, the following window will appear which gives you a list of the dates of your increments and how many hours each one will be.  If you're happy with your choices, you then press Add Promotion.

FIG 6.

From here, you can go back and choose Amazon.UK from the drop down menu in Fig 3. and repeat the above process.

Once you Countdown Deal is running, you can track sales by going into Promotions as shown below in Fig 7.

FIG 7.
When planning a Countdown Deal, it's wise to organise some advertising to help it along.  A few websites that I can recommend are:-

Kindle Book Review
eReader News Today
Bargain Booksy

It's also important to note that the calendar on these sites fills up fast so make sure you give yourself a bit of lead time so that you can choose the dates that suit you best.

Any question?


  1. Wow Jill! If I ever decide to self publish I know which blog to come to for all the most accurate information on how to do that. So looking forward to reading your latest mystery novel, Lane's End. It's preordered. Congratulations!

    1. Thank you for your kind words, Anna. If you do decide to self publish, I'll be more than pleased to help you.